Franchise Opportunities

Woof Gang Bakery was created in 2007 in Jupiter, Florida. From humble roots, it has grown from a single location to a multi-state franchise with national expansion opportunities. The simple combination of outstanding service, quality products, a great management team and our franchisees has given Woof Gang Bakery the right recipe for success.

Our approach to franchising is very simple, successful franchising is totally built upon successful franchisees. We award franchise Agreements and accept locations based on quality not quantity; not all applicants, but the right applicants, not all sites, but the right sites. Our leadership philosophy is based upon the belief that we should direct, not dominate the franchise system and that our Franchisees should have a voice and participate in that direction.

Step 1: Research

Am I A Good Candidate?

This is a good question as you begin the franchise research process.
In the application review process, we want to learn about you and your reasons for wanting to own Woof Gang Bakery. The right reasons for wanting a Woof Gang Bakery are things like wanting to be your own boss, being tired of traveling, wanting your family to work together, or just loving pets and caring about quality service. It can be as simple as seeing a Woof Gang Bakery, talking with the owners, and just plain wanting the same thing for yourself.

Capitalizing on the Pet Industry’s $64 billion industry, Woof Gang Bakery is an innovative concept seeking franchisees who meet the following criteria:

  • Passion for being part of Woof Gang Bakery
  • Desire to work and manage your store
  • Prior experience owning or managing a business
  • Willingness to be involved in day-to-day operations or have an experienced operations partner
  • Willingness to follow Woof Gang Bakery training and operational standards
  • Primary residence within 10 miles of the store
  • Commitment to ethical business practices
  • $500,000 net worth
  • $100,000 liquidity

Step 2: Investment Details

Start Up Costs

Woof Gang Bakery is developed primarily through Area Development Agreements, requiring a minimum of three units in primary markets and one unit in secondary markets.  In select markets and under specific market criteria, single unit agreements may be available.  Depending on the real estate site selected, the total cost of investment for one store will be approximately $100,600 - $179,900, and the franchise agreement initial term is 10 years.   

The initial franchise fee is $35,000

Franchisees also can expect to pay a 5 percent royalty fee of monthly gross sales.  In addition, franchisees will contribute 1 percent to the National Advertising Fund for revenues up to $500,000 and 0.5 percent on sales amounts exceeding $500,000.

ExpendituresLowHigh
Initial Franchise Fee$35,000$35,000
Leasehold Improvements$10,000$20,000
Furniture, Fixtures and Equipment$5,000$10,000
Computer and POS Hardware Software$2,000$4,000
Opening Inventory$18,000$35,000
Signage$2,000$7,000
3 Month's Rent$7,000$15,000
Security Deposit$0$5,000
Grooming Equipment and Supplies$3,000$7,000
Grand Opening Advertising$1,000$5,000
Travel and Living Expenses During Training$1,000$3,000
Miscellaneous Costs$5,000$10,000
Additional Funds (3 months)$10,000$20,000
Insurance (6 months)$500$1,000
Legal and Accounting Expenses$600$900
Permits and Licenses$500$2,000
TOTAL ESTIMATED INITIAL INVESTMENT (SINGLE UNIT FRANCHISE)$100,600$179,900

 

Start Up Facts

Capital requirements of applicants: $100,000 in liquid, unencumbered cash (cash and securities, not including retirement accounts). In addition to the $100,000, applicants should have additional resources and/or the ability to borrow or acquire the balance that will be needed to open a Woof Gang Bakery.

Average time from signing a franchise agreement to opening your doors is about 4 months. Securing a location can be the biggest variable to this time period.

Start-up & initial training support include:

  • Site selection assistance
  • Lease negotiation assistance
  • Layout and design assistance
  • Equipment search assistance
  • A Training and Development Specialist will walk you through the details of obtaining your store
  • Team of opening trainers
  • Pre-opening marketing assistance
  • One month, four month, eight Month, and one year anniversary post-opening visits

We recommend 1,000 to 2,500 square feet for your Woof Gang Bakery. Our stores average 1,488 square feet.

Initially, your franchise agreement will contain a defined "Search Area" which is the smaller of approximately 100,000 people or a ten-mile maximum radius where you will be able to search for a location. Once you sign a lease, we'll define your territory.

Purchase an Existing Woof Gang Bakery & Grooming

  • The current revenue stream of an existing franchise has value and provides an advantage versus a brand new franchise.
  • Sometimes, a new franchisee brings a level of enthusiasm and creativity that will translate into added sales.
  • A franchise resale is already equipped and in operation.
  • Buying an existing franchise can save time and may save money in comparison to starting up a new franchise.
  • For those who seek a franchise in a particular geographic area, a franchise resale may be an option in cases where new franchise territories are limited.
  • We are happy to let you know of any stores that are currently for sale.

Step 4: Getting To Know Each Other

We would like to get to know better and discuss the Woof Gang Bakery opportunity.  This informal conversation takes place with one of the principles of Woof Gang Bakery, and not a franchise sales person. Getting to know each other  allows us to answer questions about Woof Gang Bakery, discuss the direction and goals of the organization, talk openly about the industry, and go into more depth about your local market

At this point most people have genuine interest in Woof Gang Bakery or have decided Woof Gang Bakery is not for them.

For those who have a genuine interest, it’s time for us to send you our Franchise Disclosure Document (“FDD”). You are required to sign the “Acknowledgement of Receipt” page at the back of the document and return it to us, showing you have received the FDD.

Despite the assumption that a Discovery Day is solely for the benefit of the potential franchisee, Woof Gang Bakery also uses the occasion to develop first impressions of prospective franchisees and to informally assess their suitability for the business. So, it is the day for the management team and the franchise candidate to get to know each other on a deeper level than phone and email to decide if this is a good match for both parties. But what else can you expect?

Woof Gang Bakery will be generating income (royalties) based on the income of the franchisee. Therefore, we has a vested interest in the level of success of our franchisees

In addition, the overall reputation of Woof Gang Bakery is at stake. If a customer of one of our stores has a bad experience, it is reflected on the entire corporation, including all franchisees. Word of mouth will spread unpleasant news at warp speed, and people will assume that the entire franchise is bad if a negative experience is had at one unit.

Step 5: Discovery Day

By the time you attend Discovery Day, he/she has walked through a well defined process. You have spent hours on the telephone with our franchise sales representative, and possibly the president. You have reviewed the FDD (franchise disclosure document), and then validated information with existing franchisees.

Discovery Day is an opportunity for prospective franchisees to meet the franchise corporate office team. It is a day spent with the team to get a feel for the corporate culture, as well as other departments of the franchise organization that support franchisees. Prospective franchisees have the opportunity to meet the representatives and learn about the process of opening a Woof Gang Bakery

You have thoroughly reviewed The Woof Gang Bakery franchise website, talked to Paul Allen, love the Woof Gang Bakery concept and need to know more. What are your next steps?

  1. Fill out your franchise application to see if you are qualified. What does that mean? We need to know financially if you are in a position to buy a franchise. Fax or e-mail your application to the attention of Pam Evens. She  will call you within 24 hours to review it with you.
  2. Upon being qualified you will be invited to Orlando to attend a full day with Corporate Headquarters for a Discovery Day.
  3. Discovery days are 2-3 days each week of the month, check with your Woof Gang Bakery for the days and dates of the discovery days for the month you want to attend.
  4. Book your flights enjoy 1 FREE night of hotel stay on us. Discovery day starts at 9am and ends at 5pm. If you are leaving that evening you will not want to miss any of the Discovery Day presentation leave no earlier than 6 pm.
  5. You will be picked up at your hotel on the morning of discovery day and have a tour of 3 or 4 of our Woof Gang Bakery locations. We than will go to corporate headquarters and meet the corporate support team.
  6. Your day will be full and you can expect to learn what it’s like to be a Woof Gang Bakery franchise owner.

Discovery Day is held in our corporate offices but sometimes can be part of an Expos or franchise event.

Lastly, if Woof Gang Bakery doesn't already know, you must show that you are financially qualified. You should already know, prior to Discovery Day, how you are going to finance the franchise and be able to demonstrate that to the franchisor. We needs to know that you are more than capable of handling the investment, and will also have sufficient living expenses as you begin growing your business.

Remember, you need to be adequately prepared for your Discovery Day. Finally, make this a fun experience, you may very well end your Discovery Day as a Woof Gang Bakery Franchisee!

Step 6: Training & Franchise Support

We have assembled an experienced, talented, and dedicated team to lead our efforts. We take our obligations to our franchisees very seriously and are ready to provide tools, materials, and time to your efforts and success. Our Executive and Operations staff alone have a wealth of experience in multiple franchising organizations. We have people waiting to assist you in the following areas:

  • Franchise Development
  • Operations and Training
  • Purchasing and Distribution
  • Marketing
  • Product Research and Development
  • Architecture and Design
  • Construction
  • IT Support

Here's a sampling of our support services:

  • A comprehensive training program that blends hands on training for everyone from operating partners to new employees.
  • Our management tools will facilitate ordering, scheduling, and contains an ideal cost program to help manage your costs.
  • Our Operations Manual takes you from A-Z, from securing real estate to opening your store.
  • Our management team will keep you posted on all operations, marketing, purchasing, and other current events happening at Woof Gang Bakery.
  • Our Opening Support team will be on site a minimum of two weeks to help you successfully launch your store.

We have also partnered with the best companies and suppliers to provide products and resources such as: Phillips Feed & Pet Supply, Central Garden & Pet Company, Pet Food Ltd, and Wholesale Pet. These companies provide our franchisees with high quality products, solutions, and services to assist in the operations of our stores and deliver a high level of guest satisfaction.

Step 7: Open your Woof Gang Bakery & Grooming Store

It's time to open your Woof Gang Bakery. It's an exciting event but one that can also be filled with anxiety. But you can alleviate much of that anxiety with some proper planning and by relying on advice and support from our support team.

You've gone through all the training and had a "soft opening" to work out the kinks, bring employees up to speed, and make the necessary operational adjustments. Your job now is to create an awareness of your store among the community where you are opening.

We will have a corporate team devoted to assisting with store openings. We will help you with materials and other resources that you can use to build up excitement for your grand opening.

Franchise Process & Timeline.pdf

 Why Woof Gang Bakery?

We want our franchisees to be successful! Woof Gang Bakery offers quality products and a unique concept that aligns with a growing, multi-billion dollar industry. Our stores are strategically positioned in upscale retail properties and we have an effective marketing program that creates awareness and drives business.
 
We provide extensive training to assist you with everything you need to know to operate your own successful Woof Gang Bakery.
 
We strive for success and will only award franchises to those who share that same drive and dedication.
 
To be successful in business, you have to enjoy the business you choose. If you love dogs, Woof Gang Bakery offers you the opportunity to combine your passion with the chance to run your own business in an exciting, growing industry.

 

What kind of qualities and experience do I need to have to be considered as a Woof Gang Bakery franchisee?

The key to continuing the success of Woof Gang Bakery and maintaining our mission is selecting the right people to join our team as franchise owners. We have multiple franchise owners who have diverse backgrounds and business experiences, however, many of our owners were once Woof Gang Bakery customers who were attracted by the quality of our products, our vision of service and our solid
support infrastructure. A prospective franchisee must be willing to work hard, be committed to excellent customer service, be a team player and have the drive to succeed and control their own financial future.
 
As we share our vision with others, we are looking for individuals who demonstrate the following:
  • High degree of personal integrity
  • Dedication to upholding the Woof Gang Bakery mission
  • Entrepreneurial spirit
  • Proven ability to motivate and train others
  • Devote full-time best efforts to the day-to-day operation of a Woof Gang Bakery store
  • Complete a comprehensive training program and be proficient in all aspects of operating a Woof Gang Bakery store
  • Financial resources and the ability to manage them
  • Provide outstanding customer service
  • Active community participant

Do I have to be involved in the business full-time?

The franchisee's participation, supervision and their full and exclusive time in daily store operations is essential to building their business. For all partnerships, we require the general partner to participate personally in the direct operation of their Woof Gang Bakery store.
 

What operational support does Woof Gang Bakery provide?

We understand that only through your success is the entire company successful. Our support services start prior to you becoming a Woof Gang Bakery franchisee. We will make sure that your market is right for a successful Woof Gang Bakery store. Then we will start with pre
opening support such as assistance in developing a business plan, site selection assistance, lease negotiation, equipment leases, store fixtures and opening inventory requirements.
 
Our support team is committed to providing the assistance that you need to get your business off to a smooth start and keep it performing productively. We will help you train your staff, stock and display your initial inventory, and recommend advertising programs to enhance your market presence. Within the first year of operation you will receive multiple store visits from a member of the support team. Plus, we will always be available should questions arise.
 
The Franchise Development Team works with the franchisees in the development of their market. Ultimately, like any small business, the franchisee is responsible for growing their enterprise. The franchise development team will assist and guide a franchisee in their pursuit of development. Along with enterprise training, Woof Gang Bakery provides established processes and technology that will assist in a franchisee's pursuit to own a successful store.
 
What type of training do you provide?
 
Training is comprised of two segments that prepare franchisees on the operation of the store. The first segment is done in a training store. The final segment is done at your new store location with a Woof Gang Bakery field representative on hand to assist.
 

How many employees will I need?

Woof Gang Bakery stores are built on the concept that one person can easily manage daily operations, including opening, serving customers, baking treats, stocking, cleaning and closing. Of course, peak retail seasons can be bustling, so extra help to provide excellent customer service during those times is highly recommended.
 

Does Woof Gang Bakery help with marketing and advertising?

Yes. We understand the importance in creating awareness and building the brand image in each of the communities we serve. Marketing campaigns are developed to support the overall positioning of the Woof Gang Bakery brand. Marketing supports these objectives by assisting franchise owners with implementing their own local advertising, marketing, print and promotions programs. New marketing tools and concepts are made available to our franchisees as they are developed.
 
Do all franchises buy food and products from the same vendors?
 
Yes. One of the benefits of joining an established franchise company is that solid relationships are in place with food distributors, product vendors, printing companies, equipment suppliers and others. Our purchasing department negotiates services and price agreements with approved suppliers and distributors. You will be provided the systems and products that are identified as the approved core menu to create brand alignment and to leverage the purchasing power of our company.
 

Do you assist with site selection?

We are ready to assist you in locating a site for your Woof Gang Bakery. We have developed site selection criteria you can use as a guideline in locating your new store. While we do not select your site for you, we will be available to consult with you and offer recommendations based on our own site selection experience. We will review your site choices and help you make an evaluation based on building criteria, market area, site characteristics and access.
 
We also have real estate guidelines in place:
  • High visibility strip mall, approximately 600 to 3000 square feet.
  • Sources for strong foot traffic: trade area mix of offices and retail with surrounding upscale residential.
  • 15,000 or more households with household income above $85,000.
  • Strong co-tenancy consisting of high-end retail, daily needs and/or lifestyle centers.
  • Minimum of 15,000 vehicles per day along the main frontage road.

Do you offer advice on construction?

We will work with you to develop a layout to fit the particular characteristics of your site. Our construction personnel can visit your site and offer recommendations for necessary modifications. We can also assist you with remodeling enhancement programs, equipment specifications, source lists, document/permit review and design review.
 

What makes a Woof Gang Bakery Franchise the leader of the pack?

Simply, we are the best at what we do. Following is an overview of what we offer:
  • Treats cooked on site
  • Premium pet foods
  • Unique natural pet care products and merchandise
  • High repeat business
  • Ongoing franchisee support and training
  • Site selection assistance with demographic requirements and recommendations
  • Store design and construction support
  • Equipment procurement sources
  • Woof Gang Bakery® Recipe Book, complete with recipes, helpful tips and detailed instructions on preparing our exclusive line of gourmet treats
  • Grooming & Self Service Grooming Stations
  • Established product suppliers and vendors
  • Effective marketing materials

What does it cost to become a Woof Gang Bakery franchise owner?

The approximate investment range for opening a Woof Gang Bakery store is between $100,600 to $179,900. For additional details on the
investment range of a single store, please refer to the investment section in the Franchise Disclosure Document.
 
This information appears in Item 7 of our Franchise Disclosure Document issued on January 4, 2012. You should review that Franchise Disclosure Document for a full discussion of this and other information.
 

Is it possible to operate multiple Woof Gang Bakery stores?

In addition to operating multiple stores through an Area Development Agreement, a franchisee may operate additional units through single
franchise agreements once a successful track record has been established.
 

What are the on going fees?

A 5% monthly royalty.
 
Where is the brand expanding?
 
Woof Gang Bakery continues to develop throughout America. Our expansion plans are quite ambitious and include many of the top U.S. markets. Consult with the corporate office to see what type of opportunities are in your market.
 

What amount of sales and profits can I expect from my Woof Gang Bakery franchise?

The Federal Trade Commission has specific regulations that restrict any franchisor from projecting potential revenues or profits for any franchise. Obviously, your success will depend on your desire and ability to succeed, along with many other business factors: your location, traffic count, the effectiveness and consistence of your marketing and the capability of the franchisee.
 
What is the next step?
 
The Woof Gang Bakery franchise is successful only if you, our franchisee is successful. Our franchise opportunity is available for consideration to individuals who meet certain financial and personal requirements.
 
If you feel that you follow the same vision that we do and would like to learn more, please complete and submit the franchise request form on www.WoofGangBakery.com. Once we review your information, we will send additional information to you about joining the Woof Gang Bakery & Grooming family.
 

The filing of this application does not obligate the applicant to become a franchisee of Woof Gang Bakery nor does it obligate us to offer you a franchise.

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 Less than 3 months 3 - 6 months Up to 12 months

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